In recent years, there has been a growing movement towards using more natural and minimalistic baby skincare routines, particularly in Nordic countries. This approach involves using fewer products on your baby and letting their skin do most of its job itself. While this may seem counterintuitive to some, there are numerous benefits to taking a more minimalistic approach to baby skincare. This is the approach SoKind is inspired by and based on, which is why all of our baby skincare products are formulated with only the mildest and purest ingredients and with no unnecessary additives. 

One of the main advantages of using fewer products on your baby’s skin is that you are allowing their skin to function naturally. The skin is an incredible organ that has the ability to protect and heal itself. By minimizing the use of products, you allow the skin to breathe and regulate itself, which can lead to improved skin health. This can help reduce the risk of common skin conditions such as eczema, diaper rash, and cradle cap. This is one of the reasons why it has been so important for us to become an AllergyCertified brand, so that our customers can safely use our products, without having to worry about any unnecessary or harmful ingredients. 

Furthermore, having fewer products means that your baby's skincare routine is simpler and easier to manage. You don't need a cabinet full of lotions, creams, and oils to care for your baby's skin. Instead, you can focus on the essentials and create a routine that works for you and your baby. We’ve developed our Baby Skin Care Kit, consisting of just 4 products, to be the only skincare products you would need to treat your baby’s sensitive skin.

Perhaps most importantly, using fewer products on your baby can help foster a healthy and natural connection between you and your child. Touch is an essential part of bonding between parents and babies, and too much focus on skincare products can sometimes detract from that connection. We believe that a baby should smell like a baby, and a mom should smell like a mom. By letting your baby's skin do most of the work, you can focus more on snuggling and interacting with your child in a more natural and loving way. 

In conclusion, the Nordic approach to baby skincare emphasizes using fewer products and letting the skin do most of its job itself. By doing so, you can help prevent skin irritation and allergies, and foster a natural and healthy connection with your child. If you're interested in trying this approach, you’ve most definitely come to the right place. 

x SoKind