Meet our CEO, Brand Ambassador, and Mother of 3
“For me, SoKind is about uniting effective and aesthetic products, based on the Nordic principles of naturalness and purity, with women and their children all over the world.”
Nordic Principles for Skincare
Outside the Nordic countries, it can be almost impossible to find a natural alternative to perfumed and synthetic skincare - and this is something we want to change by making the Nordic approach to skincare available to the whole world.
New Standards for Natural Skincare
We want to set new standards for what you can expect from skincare, whether it is about the effectiveness of the products or their aesthetics. I believe that our great effort to create products that are both effective and natural makes it easier to choose clean skincare because you no longer have to compromise - neither with appearance, content, or quality.
All our products are designed by women and for women and babies, with a focus on the skincare issues that we know are a part of everyday life. All products solve a problem, whether it's dry and irritated skin, an itchy, heavily pregnant belly, sore and cracked nipples, or nappy rash on the little baby's bum.
At SoKind, we are striving to create luxurious everyday products that make you feel like the best version of yourself - without worrying about the ingredients. At the same time, we are looking to make beautiful products that can be displayed in the bathroom, on the nightstand, or in the nursery. It is important to us that you do not have to compromise on effectiveness, quality or aesthetics.
Everyday Motherhood
As a mother of three, I understand that daily decisions often revolve around the needs of both oneself and one's children. When you have little children and a busy daily routine, it's difficult to find time to navigate through the sea of skincare products available, and knowing which ingredients to choose and which to avoid can be demanding. Sometimes it's hard to switch to something new when you're used to a product that works really well. It might take a few tries to find something you like just as much. Our product development has been focused on the products that we know can make a difference in the daily routine, and make it as easy as possible for mothers to make the right decisions for their families.
An authentic community
Our goal with SoKinds products is to provide a simple way for people around the world to discover Nordic and Danish skincare practices while creating a community about the beauty of being a mother. At the same time, we aim to make room for the perfect in the imperfect. We aspire to work with genuine and honest women, that show their vulnerability, stretch marks and sore nipples. Our goal is to shift the conversation anstigma surrounding the physical changes a woman's body experiences throughout life, including pregnancy. Our dream is to create a community, where the imperfections are perfect, and that can contribute to the purpose of SoKind.
All the best,
Marie Louise, Mother of 3, Brand Ambassador and CEO