Creating new standards for mom and baby skincare. So kind, so pure, so natural, and always with the environment in mind.

A New Safe Standard

SoKind revolts against the flawed market for harmless baby and mom skincare, creating formulas grounded in our principles of effective pure and natural ingredients to the core.

We work consistently to create natural and hypoallergenic skincare to provide the highest level efficacy for skin-deep nurture and protection for sensitive baby skin and the mature skin of mothers.

Naturally Efficacious Ingredients

Whenever possible we source our ingredients locally and hand-select the highest quality, active components for the most powerful effect. The list of hormonal disruptive and other proven-harmful additives is long and continuously growing. We have blacklisted all potentially harmful ingredients from our scientifically-backed, pure formulas to create the safest products for babies and mothers.

Some of the compounds we banished from our labels

/ Alcohol
/ Fragrance
/ Animal-derived ingredients
/ Acetone
/ Dyes

Responsible Packaging

In creating SoKind we strive to be as transparent and trustworthy at every level of our production. At SoKind we recognise responsibility as a brand to reduce its impact and to become the most responsible version of ourselves. We reduce responsibly while wanting to make better choices, minimising our environmental impact, across our entire business.

Our resource-efficient packaging keeps our environmental footprint at a minimum - in particular when channeled into efficient recycling and recovery routes. All our cardboard boxes are made in eco-friendly FSC-certified boards that are 100% biodegradable. Our bottles are made in endlessly recyclable glass, recyclable PET-plastic, recyclable HDPE-plastic, and biodegradable bioplastic extracted from renewable farmed sugarcane.

It is important to us that the packaging of our Kits has more than just a transport purpose to avoid the packaging just being discarded upon arrival at our customers. That's why our Dear Baby Skin Care Kit comes in a small suitcase, which holds hours of fun for your child and can be used again and again. Our Pregnancy Skin Care Kit comes in a pouch bag, which can be used to store all of your favorite products.

We are in an ongoing climate crisis, which affects what we're already seeing globally. We know, as a brand creating products, that we have a key role to play in this. We’re so committed to the action we have to take to make the experience of life on Earth more pleasant for future generations, not because we need to, but because we believe in using our business to make a positive change for everybody. This is why it’s important to us, that all our suppliers comply with our code of conduct within responsible packaging and quality requirements.

Our Story

SoKind was created in the need of better, simpler, and more natural skincare tailored to the stages of pregnancy, postpartum, and for the thin, delicate skin of our children. Finding skincare that is equally natural, safe, and nourishing for ourselves and our children is difficult. SoKind was created to be the obvious choice with no fluff, and no compromises for all women and their babies.

With a promise to create effective and nourishing skincare that's safe for pregnant women and breastfeeding mothers, and for the thin and delicate skin of babies, each product is created with our principles of effective, pure, and natural ingredients to the core.